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ART OF WAR IN RACING

RACECALL

Art of War in Racing

FIRST YOU HAVE TO FINISH.

#1

Michael Schumacher (2001) after winning the Monaco Grand Prix in 2001.

- Michael Schumacherthis item

NOBODY REMEMBERS THE GUY WHO FINISHED SECOND.

#2

CONSIDER IT'S DONE. DONE OVERTAKING.

#7

Consider it's done!

- 007

WALK (RACE) YOUR TALK.

#10

THE MIRACLE ISN'T THAT I FINISHED. IS THAT I HAD THE COURAGE TO START.

#11

- John Bingham

RACERS AREN'T BORN. IT'S BUILT.

#25

CHALLENGE YOUR LIMIT.

#67

GranTurismo

RACE LIKE A WOLF: WILD, FREE AND HUNGRY.

#93

YOU HAVE NO IDEA WHAT A PLEASURE FOR ME TO FINALLY MEET YOU.

#95

"Wow! Thank you, Mr. McQueen. You have no idea what a pleasure it is for me to finally beat you."

- Jackson Storm meeting Lightning McQueen, Cars 3.

BE THE WATER. OR FIRE.

- Bruce Lee

WHAT R YOU?

- R for Racing

MISSION ACCOMPLISHED!

Consider it's done. Done overtaking.

TO WIN IN INDY I'D NEED A GREAT CAR, BUT STOCK CARS ARE ALL THE SAME.

- Days of Thunder

RESPECT THE SPEED.

Speed is a great asset; but it's greater when it's combined with quickness and there's a big difference.

- Ty Cobb.

THE BAD GUYS ALWAYS HAVE THE GOOD CARS.

How come the bad guys always have the good cars?

- Ray Hughes, 'Running Scared'.

NEED FOR SPEED.

Maverick: 'I feel the need ...

Goose: ... the need for speed!

- Top Gun.

THE FASTEST NOT ALWAYS THE FIRST.

"The person travelling at the fastest pace does not always arrive at their destination first."

- Rasheed Ogunlaru.

THE FASTEST NOT ALWAYS THE FIRST.

"The person travelling at the fastest pace does not always arrive at their destination first."

- Rasheed Ogunlaru.

YOU HAVE NO IDEA WHAT A PLEASURE FOR ME TO FINALLY MEET YOU.

"Wow! Thank you, Mr. McQueen. You have no idea what a pleasure it is for me to finally beat you."

- Jackson Storm meeting Lightning McQueen, Cars 3.

PRACTICE DON'T MAKE PERFECT. PRACTICE MAKES IMPROVEMENT.

DRIVE AT THE LIMIT IS HARD. FIND THE LIMIT IS HARDER.

ROADS MAKETH THE CAR.

Manners maketh the man

WINNING HAS NOTHING TO DO WITH RACING.

"Winning has nothing to do with racing. Most days don't have races anyway. Winning is about struggle and effort and optimism, and never, ever, ever giving up."

- Amby Burfoot, 'The Runner's Guide to the Meaning of Life'.

IF EVERYTHING SEEMS UNDER CONTROL, YOU'RE NOT GOING FAST ENOUGH.

MONEY DON’T MAKE THE WORLD GO ROUND. HORSEPOWER IS.

WHAT'S THE POINT OF RACING AROUND THE GALAXY IF NOT FOR FUN?

USE BRAKE TO GO FASTER

KNOW YOURSELF, KNOW YOUR ENEMY. YOU WILL WIN A THOUSAND BATTLES.

IT'S MORE FUN TO DRIVE A SLOW CAR FAST THAN TO DRIVE A FAST CAR SLOW.

The phrase "slow car fast" refers to wringing out every ounce of energy from a car that's low on power.

DON'T DRIVE TO WIN. DRIVE TO LEARN.

ONCE A RACER. ALWAYS A RACER.

AND RACE IS LIKE A PARTY. IF THE PARTY IS SUCKS, THERE'S ALWAYS ANOTHER.

STRAIGHT ROADS ARE FOR FAST CARS, TURNS ARE FOR FAST DRIVERS.

Colin McRae, youngest World Rally Championship Driver’s Title.

BE THE FIRST ONE ACCELLERATING, BE THE LAST ONE BRAKING.

DON'T BOTHER TO MATCH THE LOOKS, MATCH THE TIME.

MONEY CAN BUY HORSE. NOT POWER.

RACING IS THE MATTER OF SPIRIT NOT STRENGTH.

SEE NO EVIL, HEAR NO EVIL, SPEAK NO EVIL, DRIVE NO EVIL.

WITH GREAT POWER COMES GREAT RESPONSIBILITY.

WHEN IN DOUBT, FLAT OUT.

EVEN WHEN NOT IN DOUBT, FLAT OUT.

LIVE LIFE AT FULL THROTTLE.

Started in 1848, term full-throttle (allowing maximum speed) in reference to steam engines used in the mechanical sense for keeping throttle-valve fully opened.

25 MINUTES TOO LATE.

Micheal Learns To Rock Race 

SPEED RIGHT.

Speed is irrelevant if you are going in the wrong direction.

- Mahatma Gandhi.

DON'T DREAM OF WINNING. PREPARE!

"Don't dream of winning, train for it!"

- Mo Farah.

THERE ARE BETTER STARTERS THAN ME BUT I'M A STRONG FINISHER.

- Usain Bolt

A LOT OF LEGENDS, A LOT OF PEOPLE, HAVE COME BEFORE ME. BUT THIS IS MY TIME

- Usain Bolt

NO MATTER HOW READY YOU THINK YOU ARE, YOU'RE NOT GONNA CATCH ME

- Usain Bolt

NO MATTER HOW READY YOU THINK YOU ARE, YOU'RE NOT GONNA CATCH ME

No Matter Who You Are,

No Matter What You're Doing,

No Matter How Focus You Are,

No Matter How Ready You Think You Are,

You're Not Gonna Catch Me

- Usain Bolt

YOU HAVE TO GET TO THE WORST TO GET BETTER.

- Usain Bolt

REPEATING IS HARDER THAN ANYTHING ELSE.

- Edgar J. Mohn

REPEATING IS HARDER THAN ANYTHING ELSE.

- Edgar J. Mohn

YOUR CAR GOES WHERE YOUR EYES GO.

"In racing, they say that your car goes where your eyes go. The driver who cannot tear his eyes away from the wall as he spins out of control will meet that wall; the driver who looks down the track as he feels his tires break free will regain control of his vehicle."

- Garth Stein, Art of Racing in the Rain

WHAT'S THE POINT OF RACING AROUND THE GALAXY IF NOT FOR FUN?

"What's the point of racing around the galaxy if you aren't going to have fun?"

- Zoraida Córdova, 'A Crash of Fate'.

MAY THE DOWNFORCE BE WITH YOU.

Wingworks

- Star Wars (Race Wars)

THE CAR IS YOU, YOU ARE THE CAR.

"Control, vision, determination. These are the three fundamental components of the new generation race car driver. Speed is a byproduct. Going fast. But remember: The car is you, you are the car. Okay? Let's ride!"

- Memphis Raines, 'Gone in 60 Seconds'.

WINNING IS WINNING

It don't matter if you win by an inch or a mile. Winning's winning.

-  Dominic Toretto in ‘Fast And Furious'.

SPEED HAS NEVER KILL ANYONE.

Speed has never killed anyone. Suddenly becoming stationary, that's what gets you.

- Jeremy Clarkson.

SPEED KILLS

Losing control the speed might kill you.

ARRIVES PRECISELY.

A wizard is never late, nor is he early, he arrives precisely when he means to.

- Gandalf the Grey.

IT’S ALIVE!

This ain't no dead piece of metal. A car's a living, breathing thing, and she's alive. Feel it talking to you. Telling you what she wants, what she needs. All you gotta do is listen. Close your eyes and listen.

- Rex Racer, 'Speed Racer'.

FIND YOUR SPEED.

Find your speed, maintain your velocity, keep it up, keep it consistent, and stay in the pocket.

- Sony Barger.

DON'T DREAM OF WINNING, PREP!

Don't dream of winning, train for it!

- Mo Farah.


SPEEDTUNED

Art of War in Racing

REVOLVOLUTION.

#29

This new campaign is designed to demonstrate the powerful new direction of Volvo. By placing the sexy, sporty S60 against a boxy world, we send the signal that boxy cars are a thing of the past.

- Volvo Europe Campaign.

SOMETHING DANGEROUS BUT VERY EXCITING.

#46

The speed is something dangerous but very exciting.

- Valentino Rossi

(SENNA, KARAK)

#62

#16

#28

#72

TRUE RIDER NEVER QUIT

#482

- True Warriors Never Quit


BEASTMODE

Art of War in Racing

IF YOU CAN’T WIN, MAKE SURE THE GUY AHEAD BREAKS THE RECORD.

#86

- Steve Prefontaine

DON'T TRUST A QUIET CAR.

#672

I don't trust a quiet car.

- Grace Pasic, 'Play It to the Bone'.

WHAT R YOU?

#673

R for Racing

IMPROVISE.

According as circumstances are favourable, one should modify one’s plans.

- Sun Tzu

AUTO RACING, BULL FIGHTING, AND MOUNTAIN CLIMBING ARE THE ONLY REAL SPORTS.

Auto racing, bull fighting, and mountain climbing are the only real sports. All others are games.

- Ernest Hemingway

REVOLVOLUTION.

#29

This new campaign is designed to demonstrate the powerful new direction of Volvo. By placing the sexy, sporty S60 against a boxy world, we send the signal that boxy cars are a thing of the past.

- Volvo Europe Campaign.

THIS ISN'T A CAR.

Catwoman: My mother warned me about getting into cars with strange men.

Batman: This isn't a car.

- Dark Knight.

IN RACING THERE ARE ALWAYS THINGS YOU CAN LEARN, EVERY SINGLE TURN.

In racing there are always things you can learn, every single day. There is always space for improvement, and I think that applies to everything in life.

- Lewis Hamilton

IT’S A SPEEDSPELL

"It's not magic! It's physics. The speed of the turn is what keeps you upright. It's like a spinning top."

- Deborah Bull.

FOCUS. SPEED. I AM SPEED.

“Okay, here we go. Focus. Speed. I am speed. One winner, forty-two losers. I eat losers for breakfast. Breakfast? Maybe I should have had breakfast? Brekkie could be good for me. No, no, no, focus. Speed. Faster than fast, quicker than quick. I am Lightning.”

- Lightning McQueen, Cars Movie (2006).

I’M NOT GOD, NOT YET.

- Peaky Blinders.

WHEN OTHERS RETREAT, YOU ADVANCE.

- Peaky Blinders.

OKAY THIS IS THE LIMIT.

On a given day, a given circumstance, you think you have a limit. And you then go for this limit and you touch this limit, and you think, 'Okay, this is the limit'. And so you touch this limit, something happens and you suddenly can go a little bit further. With your mind power, your determination, your instinct, and the experience as well, you can fly very high.

- Ayrton Senna

EAT, SLEEP, RACE.

What do you do?

YOU WIN SOME, YOU LOSE SOME, YOU WRECK SOME.

RACING IS HARD. IT’S HARDER IF YOU’RE STUPID.

Life is hard, it’s harder if you are stupid.

RACING IS HARD. IT’S HARDER IF YOU’RE STUPID.

Life is hard, it’s harder if you are stupid.

WHAT'S YOUR ELEMENT?

Carbon fibre can be up to ten times stronger than steel. Though carbon fibre is incredibly strong, one of its most valuable features is its lightness. Along with being stronger, carbon fibre is five times lighter than steel.

LEARN NEW THINGS, TEACH OLD THINGS.

Is how the ECU should work.

DON'T BOTHER TO MATCH THE LOOKS, MATCH THE TIME.

Volvoracer quote to define a core purpose in racing. Printed on trackday t-shirt in 2011. 

GOT VOLVO? RACE IT.

Volvoracer mimicking worldwide “Got Milk?” campaign.

GOT VOLVO? TUNE IT.

Volvoracer campaign mimicking worldwide “Got Milk?” campaign.

UNLEARN WHAT YOU HAVE LEARNT.

But quoting Master Yoda from Star Wars, “You must unlearn what you have learned” in some instances. The knowledge or experiences you possess may not be perfect, or it could be limiting your ability to achieve more. For an example when you are solving a problem, the well known method would be perfect.

YOU CANNOT JUST GO AROUND EATING ANYBODY YOU WANT TO.

Thinking that people taste delicious, Eddie explains to Venom that he cannot harm anyone that he wants and that Eddie will make the decisions on who is their friend and who is their foe. Whilst in car culture, overtaking someone else also known as eating.

UNLEARN WHAT YOU HAVE LEARNT.

But quoting Master Yoda from Star Wars, “You must unlearn what you have learned” in some instances. The knowledge or experiences you possess may not be perfect, or it could be limiting your ability to achieve more. For an example when you are solving a problem, the well known method would be perfect.

PERFORMANCE IS AN ATTITUDE

GRADE A DRIVER. A = AVERAGE.

GONE IN 7 SECONDS.

Gone in 60 seconds

BE THE LAST. TO LIGHTS ON THE BRAKE LIGHT.

THE TRACK IS MY MUSIC AND THE CAR IS MY SONG.

STREET RACING IS NOT CRIME WELL IT IS. BUT FUCK IT.

IF YOU CAN'T WIN. YOU CAN QUIT.

TOO WILD TO RACE.

MONEY CAN BUY HORSE. NOT POWER.

(GIVE UP) SHIFT UP

RACE TO WORK, WORK TO EAT, EAT TO LIVE, LIVE TO RACE.

MONEY DON’T MAKE THE WORLD GO ROUND. HORSEPOWER IS.

HORSEPOWER IS MY CURRENCY.

WHAT DON’T KILL YOU. MAKES YOU STRONGER.

LOSERS QUIT WHEN THEY FAIL.

KEEP MOVING FORWARD.

FOR THE DRIVER.

KEEP CALM AND RACE ON.

SIMPLIFY, THEN ADD LIGHTNESS.

Lotus Cars principle

WHEN THE HELMET IS ON. YOU HAVE NO FRIENDS.

THE BEST WAY TO SURVIVE A CRASH IS NOT TO CRASH.

SPEED LIMIT NEVER EXIST.

3 SECRETS TO MAKE U A FAST DRIVER. PRACTICE. PRACTICE. PRACTICE.

3 SECRETS TO MAKE U A FAST DRIVER. PRACTICE. PRACTICE. PRACTICE.

START YOUR IMPOSSIBLE.

SMELLS LIKE A RACING SPIRIT.

Smells Like A Teen Spirit

RACERS AREN'T BORN. IT'S BUILT.

Art of War in Racing

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